The CBIT Advanced Award in Strategic Marketing (Level 7), recognised by CMI, is an essential programme for individuals seeking to advance their expertise in marketing, whether within their existing organisation or through assuming a new role. It develops sophisticated strategic abilities, encompassing strategic marketing management, market analysis, digital marketing, and integrated communications.
The curriculum focuses on developing strategic thinking, digital proficiency, insights into consumer behaviour, and ethical and sustainable marketing practices. It prepares learners to create and implement impactful marketing strategies in today’s evolving business landscape.
This programme is CMI-recognised, aligning with the professional standards of the Chartered Management Institute (CMI). As a CMI-recognised learner, you gain access to a range of career development benefits:
- Connect with a global network of over 143,000 CMI members.
- Receive mentoring, expert guidance, and learning resources to navigate the business world confidently.
- Achieve Foundation Chartered Manager (fCMgr) status, helping you stand out to employers and progress towards Chartered Manager (CMgr) recognition.
The CBIT Advanced Award in Strategic Marketing (Level 7) can be completed in as little as three to four months, making it ideal for those who want to make an immediate impact on their resume and start their career. Learners can select from an extensive range of modules, allowing them to tailor their studies to align with their career aspirations
Aim of the Programme
The programme aims to cultivate high-level strategic marketing competence, integrating analytical insight with executive decision-making.
- Focuses on key areas such as strategic marketing management, market analysis, digital marketing, and integrated communications.
- Develops strategic thinking and digital proficiency to address modern marketing challenges.
- Builds understanding of consumer behaviour to inform data-driven marketing decisions.
- Promotes ethical and sustainable marketing approaches for responsible business practices.
- Prepares learners to implement impactful marketing strategies that support business objectives in the contemporary dynamic market.
Who is it for?
This programme is suitable for individuals who:
- Are ambitious professionals seeking to advance their expertise in marketing.
- Aim to progress within their existing organisation or transition into a new strategic role.
- Wish to develop and implement impactful marketing strategies that align with business objectives.
- Seek to excel in the contemporary, ever-evolving market environment.
Why Study CBIT Advanced Award in Strategic Marketing (Level 7)
This programme is specifically structured for senior-level managers aspiring to assume strategic marketing responsibilities. This programme provides aspiring marketers with the essential knowledge, advanced skills, and strategic insights required not only to navigate but also thrive in today's complex marketing environment. Learners will delve into core marketing principles, explore cutting-edge strategies, and develop practical competencies in areas such as market analysis, consumer behaviour, branding, digital marketing, marketing communications, and strategic planning. Through a rigorous curriculum and interactive learning experiences, the programme aims to equip learners with the ability to formulate, implement, and evaluate effective marketing strategies that drive organisational success. Learners of this programme will be well-positioned to assume leadership roles in marketing departments across various industries, contribute meaningfully to strategic decision-making, and adapt proactively to the ever-evolving demands of the global marketplace. The programme fosters a deep understanding of the interconnectedness of marketing functions and their crucial role in achieving overarching business objectives, empowering participants to become strategic thinkers and impactful marketing leaders.
By the end of the programme, learners will emerge as compelling leaders or managers, ready to inspire their teams, drive organisational excellence, and create a lasting, positive impact in their role.
Depending on the selected modules, upon completing this programme, learners will be able to:
- Formulate and execute marketing strategies aligned with business objectives to drive growth and gain a competitive advantage.
- Acquire expertise in conducting market research, evaluating data, and deciphering consumer behaviour to guide strategic decision-making effectively.
- Acquire expertise in digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content creation for effective online engagement and brand promotion.
- Design and execute unified marketing campaigns to maintain a consistent brand message across various channels, improving brand identity and effectively engaging customers.
- Learn how to be an effective leader and manage projects to drive your company's success.
- Understand the importance of ethics and sustainability in marketing. Learn how to apply these principles to your marketing strategies to earn trust and nurture lasting customer relationships.
Programme Benefits
- Develop and execute effective marketing strategies that align with business objectives to gain a competitive edge in the marketplace.
- Develop expertise in conducting thorough market research, analysing consumer behaviour, and interpreting data to inform well-informed marketing decisions.
- Master contemporary digital marketing tools and strategies to effectively reach and engage target audiences online, including SEO, SEM, social media, and content marketing.
- Learn to create and implement unified marketing campaigns that convey a consistent message across various platforms, boosting brand recognition and fostering customer loyalty.
- Develop the skills to become a great leader and manage projects effectively, enabling you to excel in leading marketing teams and projects.
- Incorporate ethics and sustainability into marketing to foster consumer trust.
- Enhance your qualifications and marketability to unlock opportunities for higher-level positions in marketing and related fields.
- Connect with people who work in marketing to make new friends and learn from experienced marketers.
- Real-world projects and case studies ensure job readiness.
Career Pathways
Learners who successfully complete the CBIT Advanced Award in Strategic Marketing(Level 7) may pursue various career paths, including but not limited to:
- Marketing Manager
- Brand Manager
- Market Research Analyst
- Digital Marketing Specialist
- Product Marketing Manager
- Marketing Director
Programme Level
The CBIT Advanced Award in Strategic Marketing is equivalent to Level 7 (Postgraduate Level). It equips learners with essential skills and develops impactful marketing strategies that align with business objectives in the contemporary, ever-evolving market.
CBIT adopts level descriptors that are consistent with those of other recognised awarding bodies and professional organisations. This approach clearly understands the depth of study and complexity associated with each certification level. Our modules are designed with precise learning outcomes and rigorous assessment criteria, ensuring that learners know what is expected of them. Additionally, these descriptors serve as helpful guides, highlighting the desired learning outcomes while allowing flexibility in the learning process.
Entry Criteria
There are no formal entry requirements to enrol in the CBIT Advanced Award in Strategic Marketing. However, CBIT expect learners to meet the following criteria.
- Learners should be 18 years of age or over
- The CBIT Advanced Award is level 7 equivalent, and hence, the learners must be able to complete the programme at this level.
- Learners should have considerable competency in English.
Progression
CBIT programmes are designed to enhance learners' skills and knowledge. Upon successfully completing the CBIT Advanced Award in Strategic Marketing, learners can advance to further studies within the Advanced in Strategic Marketing programmes suite, such as progressing to an Advanced Certificate or Diploma. Additionally, learners may wish to continue their personal and professional development by exploring other CBIT Advanced programmes which are equivalent to Level 7.
Assessment
All assessments are employer-driven, relevant, practitioner-based, and appropriate for business needs.
Assessments consist of a written assignment and a reflective report for each module, offering an excellent opportunity for in-depth learning. There are no exams involved.
To succeed, learners must thoroughly review the assignment brief and fully understand the requirements before beginning their work. This process not only enhances understanding but also encourages personal reflection and growth. Ultimately, this approach enriches the learning experience and helps learners develop essential skills for the future.
To achieve a ' Pass ' for each module, learners must satisfactorily meet all the requirements specified for the assessment criteria and fulfil all the learning outcomes.
Grading Criteria
Grading will be applied to each module as well as to the overall certification.
- Distinction (D) 70% +
- Merit (M) 60-69%
- Pass (P) 40-59%
- Fail (F) 0-39%
Duration
The average amount of time that the learners should contribute to complete the CBIT Advanced Award in Strategic Marketing is provided below:
- 160 hours of Total Programme Time (typically 3 to 4 months) are needed to study the programme.
- Learners should spend considerable time for completing assessments.
Other Courses in the CBIT Advanced Award in Strategic Marketing (Level 7)
If learners are interested in exploring other programmes within the CBIT Advanced in Strategic Marketing suite, please find them listed below. Choosing a programme that aligns with your career goals and aspirations can help you achieve the progression you desire.
- CBIT Advanced Certificate in Strategic Marketing (Level 7)
- CBIT Advanced Diploma in Strategic Marketing (Level 7)
Learners must complete any combination of 2 modules, with a maximum of 160 hours of Total Programme Time (TPT).
Module : Strategic Marketing
Module code: CBIT-ASM-701
This module gives the learner the understanding and skills to support active engagement in strategic marketing management. Marketing is essential for business success. Organisations need to adjust their approach to meet changing needs and expectations continuously. With a strategic marketing plan, they can save resources and opportunities. Strategic marketing executives integrate marketing strategy into overall business strategy for continued success in competitive markets.Module : Consumer Buying Behaviour and Insights
Module code: CBIT-ASM-702
The aim of this module is to equip learners with the knowledge and skills necessary to develop, implement, and evaluate strategic marketing plans that align with organisational goals and respond effectively to dynamic market conditions.Module : Marketing Communication and Media Management
Module code: CBIT-ASM-703
The aim of studying Marketing Communications and Media Management is to explore how organisations effectively communicate their messages to target audiences through various media channels. This module focuses on understanding the strategic use of marketing communications to build brand awareness, influence consumer perceptions, and achieve marketing objectives. It also aims to examine media planning and management strategies, including digital and traditional media platforms, to optimise reach, engagement, and ROI. Ultimately, the module aims to equip learners with the knowledge and skills necessary to develop integrated marketing communications campaigns that effectively communicate brand messages and drive business growth.Module : Marketing Innovation and New Product Development
Module code: CBIT-ASM-704
The purpose of this module is to give learners a thorough understanding of the principles and practices of strategic operations management.Module : Digital Marketing Strategy
Module code: CBIT-ASM-705
The aim of studying Digital Marketing Strategy is to explore how organisations leverage digital channels and technologies to achieve marketing objectives effectively. This module focuses on understanding the strategic use of digital platforms such as social media, search engines, email, and mobile apps to engage target audiences, build brand awareness, drive website traffic, and generate leads or sales. It aims to equip students with the knowledge and skills needed to develop and implement comprehensive digital marketing strategies that align with business goals, optimise digital marketing budgets, and adapt to the evolving digital landscape for sustained competitive advantage.Module : Customer Relationship Management and Survey
Module code: CBIT-ASM-706
Customer Relationship Management (CRM) and Services aims to cultivate strong, enduring relationships between a business and its customers. By employing CRM systems and strategies, companies can better understand customer needs, preferences, and behaviours, enhancing customer satisfaction and loyalty. CRM aids in the management and analysis of customer interactions and data throughout the customer lifecycle, enabling personalised communication and tailored services. This strategic approach improves customer retention and boosts sales growth, operational efficiency, and overall business profitability.Module : Strategic Global Marketing
Module code: CBIT-ASM-707
Strategic Global Marketing aims to equip businesses with the knowledge and skills to compete in the global marketplace effectively. This involves understanding diverse international markets, developing global marketing strategies, and adapting to cultural, economic, and regulatory differences. By leveraging strategic planning and market research, businesses can identify global opportunities, position their brand effectively, and create value propositions that resonate with international audiences. Ultimately, strategic global marketing aims to drive growth, enhance competitive advantage, and achieve sustainable success in the worldwide arena.Module : Brand Management and Strategy
Module code: CBIT-ASM-708
Brand Management and Strategy aim to equip individuals and businesses with the knowledge and skills to build, maintain, and enhance strong brands. This involves understanding branding principles, developing effective brand strategies, and implementing tactics to manage brand equity across various touch points. This module aims to create sustainable competitive advantages, increase brand loyalty, and drive long-term business success in dynamic market environments by focusing on brand identity, positioning, and communication.The programme is offered online through CBIT, creating a dynamic learning experience tailored to fit the unique lifestyles of each learner. With our flexible learning approach, individuals can engage fully in their studies from any location and at a pace that aligns with their personal needs and preferences. This adaptability fosters a more enriching educational journey.
The programme is also available through CBIT-approved partner centres. To learn more about our partner centres, reach out to us directly. We will help you find an approved partner centre that is conveniently located for you.
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- Recognition
CMI Recognised - Duration
Typically, 3 to 4 months - Support Period
6 Months - Study mode
Online at CBIT or through a partner centre. - Certificate
CMI Certificate dual-branded with CBIT on completion. - CMI membership
Learners will receive CMI Membership . - (fCMgr) status
Learners will receive CMI Foundation Chartered Manager (fCMgr) status upon completion. - Dedicated, expert tutors
Unlimited Tutor Support - Support team
Dedicated student support team - Learning Resources
Structured Learning Resources - Assessment feedback
Comprehensive assessment feedback to improve learning.